Within the context of this course,
Panoptic Digital Visual Culture, the notion of globalisation rears its worldwide head in films like
Koyaanisqatsi (Reggio, 1982) where we witness the symbolic birth of urbanisation and
Playtime (Tati, 1964) in which Tati created a glass hetereotopia before the world started to look the same.
Ridley Scott lent his opinion to the look of the future city in his 1982 film,
Blade Runner. In his vision of 2019 Los Angeles disparate and anachronistic architecture exists in a society of differing races whose language has been amalgamated to form a new one. A world where global brands such as Budweiser and Atari still exist.
As the internet continues its worldwide domination it's interesting to note how globalization affects the digital realm. It is indeed a 'single society' and in a podcast
Stephen Fry recently referred to the internet as a 'city' where both good and bad things happen but where all are welcome. Ironically this podcast was recorded in an
Apple Store, an 'individual' brand that wants everyone in the world to have an
iPod and use
iTunes. The notion of a 'unified' world can be seen in social networking sites such as
Twitter, FaceBook and
MySpace but also, from a more financial sense, in the online behemoth,
Amazon.
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